Booking projects is a challenge for every new WordPress agency. So, you often take what you can get. That includes low-revenue and otherwise unappealing gigs. Everyone has to start somewhere, right?

That tendency fades as you build your business. You move on to the bigger fish in the pond in an effort to make more money and expand your reach. Any small fish left in your portfolio could potentially hold you back from leveling up.

Even so, you’ll still hear from potential clients who want you to take on their small project. Or you might be asked to undercut a competitor’s price on a large WordPress site. Either way, it may lead to mixed feelings. How should you respond?

Established agencies don’t need to take every project. It’s worth considering where you draw the line, however. How small is too small? Does a lower upfront cost mean there’s no potential for future profit? And, is it ever worth taking on a large project for a bargain price?

These are important questions to ask as your business evolves. Let’s explore the pros and cons of “going low”. We’ll also share some tips for determining the minimum requirements for accepting a project.

Does the Project Offer Any Additional Benefits?

Money is an important part of any project (we all need to keep the lights on and the AI tokens flowing). However, there are other potential benefits. That may be enough to make a small or heavily-discounted project worthwhile.

For example, consider working with a charity or other non-profit organization. These clients are often bootstrapped and have a limited budget. As such, the project is more about doing good than making a big profit. This is both a source of pride and something you can use in your marketing efforts.

Likewise, some projects can open the door to a specific industry or clientele level. If you don’t have experience in the enterprise WordPress space, offering a discount could increase your chances of booking the gig. You exchange a bit of money for prestige in your portfolio. Proving your worth to one such client could make others take notice.

This won’t be the case for every project. There will always be clients looking to cut costs however they can. Others won’t have the resources to work with your agency. Still, some opportunities are beneficial beyond money.

Consider the Potential for Future Profit

Just because a project starts with a smaller profit doesn’t mean it has to stay that way. There is usually a path to increasing your revenue in the long term.

Maintenance packages are a great vehicle for keeping clients in the loop while creating dependable income. WordPress requires routine software updates, security monitoring, and hosting. Clients may also want to add new features as their website evolves. These are all things you can and should charge for.

Such recurring revenue is important for every agency and freelancer. New projects are harder to come by, and budget-conscious clients may be wary of spending big on redesigns. Maintenance and related subscription services improve your business’s sustainability.

This strategy also mirrors what we see in other industries. Clients are acquired with a lower starting cost, while the “real” money comes in the form of future services.

Book enough of these arrangements and you won’t be as susceptible to the boom/bust cycle of new design and development projects. Note that this is part of a bigger plan, rather than something to do on a one-off basis. So, think about how it fits into your business before making a decision.

Find the Price Point of Diminishing Returns

Every agency should have a minimum project price. This helps you avoid losing money and gives you more room to focus on your goals. But how do you determine that number?

You could come up with an arbitrary amount. Some agencies won’t touch a project for under $5,000, for example. It sounds reasonable. However, you still risk losing money on the proposition. It’s better to study your workflow and resources before setting a minimum.

The first consideration is the cost of taking a project from start to finish. Time spent on design and development is a part of the equation. But don’t forget about client communication, the revision process, and testing. Commercial theme and plugin licenses can also be a factor.

If your agency has employees, think about who will do the work. Their salary counts toward the ultimate cost. You might also consider where else they could be spending their time. For instance, will a small project take them away from a bigger one?

The same thing applies to solo freelancers. Lesser projects don’t always mean less work. They can overwhelm your calendar and take time away from your top clients.

Don’t leave it to guesswork! Set a minimum price based on facts. The result should be a profit margin you’re comfortable with.

Accept WordPress Projects That Are Worth Your While

Experience will help you determine which projects to accept and which ones to turn down. Yet, there’s value in digging deeper before deciding. There could be more to the story than you think.

Some projects offer long-term benefits that are easy to miss. You may find opportunities to stabilize your agency via recurring revenue. They might also be a gateway to establishing a new niche. In some cases, it’s worth taking a leap of faith.

Understanding the time and resources involved is key to the decision-making process. This will put you in a position to say “yes” or “no” with confidence. You’re also less likely to experience regret after the decision!

Take time to figure out what makes the most sense for your business. That will free you to move onward and upward.

The post How Low Will You Go for a WordPress Project? appeared first on Speckyboy Design Magazine.

If you offer WordPress maintenance services, odds are you’ll inherit a website built by someone else. It’s not easy to pick up where the previous developer left off, though. There are so many potential themes and plugin combinations. Thus, taking over feels like opening Pandora’s box.

There are also plenty of nuances that can impact maintenance. The original developer may have used methods you aren’t familiar with, or that go against best practices. Not to mention that you may be the latest in a long line of others to work on the site. If you’re lucky, you’ll find documentation that explains who did what. Short of that, you’re on your own.

That being said, it’s important to know what you’re working with. That’s the key to bringing the site up to snuff with regards to performance and security. Plus, avoiding breakage is crucial to building strong client relationships.

So, what should you know before you start work? We have a checklist of items to look for. Some are obvious, others obscure, but all will give you a better understanding of what makes your client’s WordPress website tick.

1. The Site’s Active Theme and Plugins

This may seem obvious, but it’s important to know what third-party software is installed on your client’s website. This includes the site’s active theme and plugins. But you’ll want to go deeper than knowing their names.

Take note of each item’s version number and when it was last updated. You may find software that’s outdated or even abandoned by its author. It’s a potentially dangerous situation, as there could be unpatched vulnerabilities lurking beneath the surface. There may be compatibility concerns as WordPress and other dependencies evolve.

You may also identify plugins that are installed but not being used. These items waste resources while also increasing security risks. If you’re unsure of a plugin’s purpose, ask your client.

As for the site’s theme, make a point to inspect its template structure. For example, is it a block or a classic theme? Is a child theme in use? Review the template’s code and determine if there are any areas of concern.

2. Custom Code

Adding custom code can enhance a website’s functionality. The problem is that there are multiple ways to implement it, and there’s no guarantee of quality. And it’s not always apparent when or how it’s being used.

This is critical information to know, as the site may depend on custom snippets for e-commerce features or other key functions. As such, switching themes or deactivating a plugin could cause problems.

The first place to look for custom code is the theme’s functions.php file. It often serves as a catch-all for random snippets. You never know what you might find!

Custom plugins are also a popular spot for such code. If you don’t recognize a plugin by name and it’s not listed in the official repository, there’s a good chance it’s a bespoke project. Also, be sure to look for any must-use plugins in the /wp-content/mu-plugins/ folder.

Once you identify any custom code, you’ll want to inspect it. Your favorite AI model can help you learn more about what it does and help you spot any potential issues.

3.  Web Hosting Provider and Configuration

Web hosting is an important piece of the puzzle, as it impacts site performance, security, and stability. Find out who hosts your client’s website, the hosting package they use, and the server’s configuration.

Pay special attention to the account’s available resources. A hosting package with insufficient memory or CPU cycles will result in slowness or downtime. Shared accounts can also be problematic regarding the spread of malware.

Also, be sure to note which PHP version is running. Old versions are less performant and no longer receive security patches. You’ll want to upgrade, provided the site’s theme and plugins are compatible.

Lastly, ask your client for access to their account, as you’ll need it to manage the server’s configuration and contact technical support. Some hosts provide developer accounts that allow access to technical features only – a good solution for clients who don’t want to share their billing information.

4. Third-Party APIs and Connections

Modern websites often rely on connections to third-party APIs and SaSS providers. It could be something simple, like an analytics suite, social media feed widgets, or a mailing list service. There are also complex integrations with automation tools, payment gateways (particularly on WooCommerce sites), and content delivery networks (CDNs).

Similar to custom code, these connections can be implemented in myriad ways. Some have official plugins, while others may be added via a bespoke web application or directly applied to a theme. In some cases, you may not see any trace of them inside the WordPress admin.

Keep track of every third-party connection you can find, because they may play a critical role in the site’s functionality. At the very least, they impact privacy laws such as GDPR.

Unsure of what outside services the site connects to? Your browser tools’ Network tab will display each call. Privacy scanning tools like Blacklight can also help with spotting tracking scripts, cookies, and related items.

5. Who Manages Their Domain’s DNS

Sometimes, inheriting a WordPress site means moving to a new web host. That usually requires a change to their domain’s DNS configuration. So does connecting to CDNs, mail delivery apps, and services that require domain ownership verification.

It’s good to know where your client’s DNS is hosted and who manages it. For some clients, their internal IT department will handle these tasks. But a small organization may ask you to take charge.

Keep this information on record – you never know when you’ll need it.

The More You Know (About Your Client’s Website)

The beauty of WordPress is that you can build a site any way you see fit. There are very few limits when it comes to code and design. But that knowledge doesn’t always transfer to the next developer in line. Such unfamiliarity makes maintenance harder. You also risk missing something important during a redesign.

So, take some time and dig into the site’s inner workings. Find out where it’s hosted and what services it connects to. Don’t be afraid to ask questions if you’re unsure of something.

The more you know, the better service you can provide. It could save you from a few headaches and help you build trust with your clients.

The post 5 Things To Know About Your Client’s WordPress Website appeared first on Speckyboy Design Magazine.