We are entering the era of "Vibe Coding," where AI generates the average of everything we’ve ever built, leaving the web beautiful but soulless. To survive, designers must stop being pixel-pushers and start being "Soul Architects," finding the human friction that a machine would never think to include.

WordPress didn’t kill web design—it exposed how much of it was never that valuable to begin with. Now that anyone can generate a “good enough” site in minutes, the real game isn’t building anymore—it’s deciding what’s worth building at all. If your work looks like everyone else’s, you’re not competing on quality—you’re competing on price, and that’s a race you don’t win.