Facebook didn’t get worse overnight—it optimized itself into confusion. What started as the clearest social experience on the web slowly became a noisy, unpredictable system users no longer fully understand. This is what happens when engagement wins over usability—and it’s a warning for every designer building products today.

Modern websites are exhausting us. Cookie walls, pop-ups, onboarding tours, and constant nags are burning through our patience before we even see the content. UX fatigue isn’t just bad design — it’s killing trust, driving churn, and quietly training users to never come back.