Everyone knows that great gimmicks are the key to hiring top developers for your startup.

That's why small AI startup LemonLime—which "optimizes your existing data to work with AI"—has so many of them. Want a job interview? Score a perfect 7/7 on the company's own "Is it a Lemon or a Lime?" game. Or—hear me out—get something permanently tattooed on your flesh.

LemonLime has tried both tactics in the past few weeks. The tattoo stunt generated the most publicity, of course, much of it negative. According to a writeup in Inc., seven people took the deal and got tattooed with the LemonLime logo during a party.

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Scientists at Pennsylvania State University have developed a novel conductive ink that can be painted directly onto the skin in colorful custom designs, turning into a functional electrode for biomonitoring after drying. They described their work in a new paper published in the Proceedings of the National Academy of Sciences (PNAS).

As previously reported, epidermal electronics attached to the skin via temporary tattoos (e-tattoos) have been around for more than a decade. So-called e-tattoos connect to skin without adhesives, are practically unnoticeable, and are typically attached via temporary tattoo, allowing electrical measurements (and other measurements, such as temperature and strain) using ultra-thin polymers with embedded circuit elements.

However, these e-tattoos have their limitations, most notably that they don’t function well on curved and/or hairy surfaces, as well as requiring personalized electrode placement design to cover larger areas, since biosignals are spatially distributed. So scientists have been getting creative. For instance, in 2024, researchers developed special polymer-based conductive inks that can be printed onto a person’s scalp to measure brain waves, even if they have hair. This could one day enable mobile EEG monitoring outside a clinical setting, among other potential applications.

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