Hey,
Nine years ago, I hit publish on a book I wrote from my kitchen table.
That’s when everything changed...
I had no list. No big-name blurbs. No publisher backing me.
Just a smaller house, slightly more belly, and a strong opinion about how small business owners were being taught marketing completely backwards.
That book? The 1-Page Marketing Plan.
Fast forward about a decade and the book’s helped over 1 million entrepreneurs build smarter marketing systems and scale without chaos.
My life has changed quite a bit since then...but the world of marketing?
That’s barely recognizable.
- In 2016, TikTok didn’t exist. Now it’s teaching 22-year-olds how to outmarket the pros.
- AI was something startups pitched—now it’s pitching you ideas (like the concept for this email.)
- YouTube was for cat videos. Now it’s a lead gen machine.
- The hottest trend was ‘growth hacks.’ Now it’s brand, trust, and staying power.
- “Online business” sounded shady. Now your Uber driver runs three.
- You couldn’t run ads with “free” in the copy. (Okay fine… that one hasn’t changed.)
Long story short:
The world’s evolved fast. But marketing fundamentals haven’t.
If your message isn’t clear, your leads won’t convert.
If your offer’s weak, your funnel won’t fix it.
If you’re the system, you can’t scale.
The ones who win in 2025?
They’re doing the same things I wrote about back in 2016.
They have a real strategy—built around clear positioning, the right audience, and systems that convert cold traffic into raving fans.
So if you're still scratching your head trying to figure out where your marketing went wrong...start with the fundamentals.
If you’ve been trying to piece this together yourself—or you're not sure where things are breaking down—this is the next step.
[Book a Free Lean Marketing Audit]
We’ll look at where you’re stuck, what’s working (and what’s not), and point you toward the right tools, tactics, or systems for your situation.
Here’s what the right strategy has helped founders like you do recently:
— Anthony tripled his email list in a year—and doubled revenue from a single campaign
— Kerry added $45K in revenue with one targeted reactivation email to past customers
— Drew overhauled his customer journey and saw an 800% ROI on Google Ads
They didn’t guess. They didn’t patch it together.
They implemented a real system—and let it scale with them.
Ready to do the same?
[Book Your Audit Here]
Tools change. Algorithms shift. Platforms come and go.
But strategy? That's what lasts.
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