It looks like you joined my email list, but haven't been opening my emails recently.

In my book, The 1-Page Page Marketing Plan, I talk about being a welcome guest in people's inbox—not a pest.

With that in mind, I’m doing a quick clean-up of my list to ensure I'm only reaching people that want to hear from me. If you'd like to keep getting tips, insights, and updates, just hit reply or click here to stay connected.

I Want To Keep Hearing From You

If I don't hear back, I'll assume it's time to part ways, and your email address will be removed from my list.

Dedicated to your success,
Allan

P.S. If this is an email glitch and you do want to stay in touch, just let me know by clicking the link above or replying to this email.

Hey,

Most businesses think real growth comes from doing more.

More tactics, more channels, more complexity.

Nope.

The real secret to scaling isn’t about piling on—it’s about stripping away the unnecessary and doubling down on what actually works.

That’s the foundation of Lean Marketing.

It’s how we’ve built and scaled our business, and it’s how we help our clients cut through the noise, create a true growth engine, and get bigger results by doing less.

And if you’re ready to do the same, check out this episode of The Lean Marketing podcast.

In this solo episode (just 13 minutes), I break down the 9 principles of Lean Marketing and how they help businesses grow—without unnecessary complexity.

Here’s a taste of what Lean Marketing looks like in action:

Content as a Pulling Force – Your content should do more than just “engage” people. It should attract and convert the right audience into paying customers. Forget vanity metrics—focus on content that moves people closer to buying.

Assets Over Campaigns – Stop relying on one-off promotions that disappear when the budget runs out. Instead, build marketing assets (like evergreen funnels, referral systems, and authority content) that keep working for you long after they’re created.

Marketing as a Process, Not an Event – Big brands aren’t built on random launches and rebrands. They’re built on consistent, repeatable marketing processes. The best marketers aren’t just creative—they’re process-driven, treating marketing like a system rather than a series of disconnected events.

If your marketing feels overwhelming, scattered, or ineffective, this episode will help you cut through the clutter and build a system that works with you—not against you.

Give it 13 minutes, I promise it’s worth it.

[Watch the episode here]

And if you’re serious about applying these principles to your business, let’s talk. Details below.

Dedicated to your success,

Allan Dib
Serial Entrepreneur, Rebellious Marketer, #1 Bestselling Author

P.S. I personally read and answer your email replies.

PLUS: Whenever you're ready... here are 3 ways I can help you grow YOUR business:

1. Join the Lean Marketing Accelerator

Ready to take action and actually implement? Let me and my team help you build a powerful in-house marketing system that drives consistent leads, customers and revenue in your business. Find out more HERE.

2. Get Personal Help With A FREE Marketing Audit

Want a second opinion on your marketing? Hop on a FREE marketing audit with an expert from my team. They'll diagnose the lowest-hanging fruit in your business and give you a marketing roadmap to implement in your business. Book your marketing audit HERE.

3. Subscribe to The Lean Marketing Podcast

Stay ahead with the latest conversations on marketing and business. Join me and your favorite experts and thought leaders for actionable insights to level up and grow your business. Tune in to the Lean Marketing Podcast HERE.

In just under an hour, I’m going live with Mike Michalowicz for a powerful session on building personal wealth through your business—not more sales or hustle.

If you've ever felt like your business should be doing more for you—more income, more clarity, more control—this is for you.

Mike is the bestselling author of Profit First, and what he’s teaching today can shift how you think about money in your business forever.

Still time to jump in:

[Register here now]

See you soon,

Allan Dib
Serial Entrepreneur, Rebellious Marketer, #1 Bestselling Author

P.S. I personally read and answer your email replies.

Hey,

Just a reminder—today’s the day.

Mike Michalowicz and I are going live to teach you how to structure your business income to fuel personal wealth.

Not just more sales. Not just more work.

Freedom.

Here’s what we’ll walk you through:

• How to preallocate your income with clarity
• Small habit shifts that create big financial change
• A system you can use to build wealth right away—not next quarter

If you’re already registered, Zoom will email your link 1 hour before.

If you’re not? There’s still time.

[Register here now]

Your profit doesn’t wait, and neither should you.

See you there,

Allan Dib
Serial Entrepreneur, Rebellious Marketer, #1 Bestselling Author

P.S. I personally read and answer your email replies.

Hey,

You know what no one tells you about running a business?

You can be killing it in sales—and still feel broke.

Years ago, I was growing fast. Great revenue. Great clients. Good team.

But my personal finances? Chaos.

That’s when I found Mike Michalowicz’s work—and everything changed.

Now Mike and I are going live to show you how to bridge the gap between business income and personal wealth.

Join us live on Wednesday, July 9 for a one hour session — From Leads to Legacy: How to Grow a Business That Builds Personal Wealth at 6 p.m. EDT / 3 p.m. PDT / 8 a.m. AEST (July 10).

[Click here to register instantly]

Here’s what you’ll learn:

• How to break the “bank balance” habit and build a real plan
• How to design a system that works with your natural financial tendencies
• What to do when your income increases—so you keep more, not just spend more

This isn’t about budgeting or tracking expenses.

It’s about taking back control.

Dedicated to your success,

Allan Dib
Serial Entrepreneur, Rebellious Marketer, #1 Bestselling Author

P.S. Seats are limited. I’d love to have you there → Grab your seat now

Hey,

I recently attended a major conference—huge names, tons of insights, and some incredible connections.

But the real magic? It happened outside the conference rooms.

Years ago, I dreaded networking at events like this. I’m an introvert, and making small talk with strangers never came naturally.

Now, some of my best partnerships, podcast guests, and business relationships—people like Pat Flynn, Mike Michalowicz, and Ayman Al-Abdullah—have come from these events.

And it wasn’t luck. It was strategy.

The problem most people have is they go into these events with the wrong strategy (or no strategy at all):

• Trying to “sell” too soon without building real relationships
• Sticking to surface-level chats that go nowhere
• Failing to follow up and losing all momentum

So, what actually works?

Focus on value first – Instead of asking, What can I get?, flip it to How can I help? The best relationships start with giving.

Have a clear, compelling intro – People remember specifics. Instead of I’m in marketing, try I help businesses diagnose the gaps in their strategy so they can scale faster.

Be memorable – One of my favorite tactics? Ask for a unique follow-up. Instead of “Let’s connect on LinkedIn,” say, Send me that book recommendation you mentioned—I’d love to read it.

Follow the 48-hour rule – Send a follow-up within 48 hours, referencing your chat and sharing something valuable.

One more pro tip: use the event roster to your advantage.

Most big conferences provide an attendee list, speaker lineup, or app where you can see who’s coming. This is an underrated tool that most people ignore.

Instead of walking in blind, use it to pre-identify the most valuable connections.

1. Find Common Ground – Look for attendees in your industry or those with overlapping interests.
2. Make a Shortlist – You can’t meet everyone, so identify 5–10 key people to connect with.
3. Engage Before the Event –  A short DM or email like “Hey [Name], I saw you’ll be at [Event]! Would love to connect and hear about your work in [industry]. Will you be at [specific session]?” makes the first in-person conversation easy.

Instead of scrambling to meet people, you’ll have a clear plan—making networking feel natural and productive.

At the end of the day, networking isn’t about collecting business cards. It’s about building real relationships.

Got an event coming up? Try this and let me know how it works for you.

Dedicated to your success,

Allan Dib
Serial Entrepreneur, Rebellious Marketer, #1 Bestselling Author

P.S. I personally read and answer your email replies.

PLUS: Whenever you're ready... here are 3 ways I can help you grow YOUR business:

1. Join the Lean Marketing Accelerator

Ready to take action and actually implement? Let me and my team help you build a powerful in-house marketing system that drives consistent leads, customers and revenue in your business. Find out more HERE.

2. Get Personal Help With A FREE Marketing Audit

Want a second opinion on your marketing? Hop on a FREE marketing audit with an expert from my team. They'll diagnose the lowest-hanging fruit in your business and give you a marketing roadmap to implement in your business. Book your marketing audit HERE.

3. Subscribe to The Lean Marketing Podcast

Stay ahead with the latest conversations on marketing and business. Join me and your favorite experts and thought leaders for actionable insights to level up and grow your business. Tune in to the Lean Marketing Podcast HERE.

Hey,

We want to make sure you’re only getting the most useful, relevant stuff from us.

But right now, we don’t know where you’re based.

Which means…we’ll just send you everything.

Every update. Every invite. Every event—regardless of whether it applies to you or not.

Not ideal.

So if you want to only receive content that's relevant to your country or region, take 5 seconds to tell us where you are:

[Click here to update your location]

Just pick your country and you'll get more tailored content & less noise in your inbox.

If you’d rather not say—no problem. You’ll still get our regular emails. Just maybe about things that don't apply to you.

Thanks for helping us keep things relevant.

Dedicated to your success,

Allan Dib
Serial Entrepreneur, Rebellious Marketer, #1 Bestselling Author

P.S. I personally read and answer your email replies.

PLUS: Whenever you're ready... here are 3 ways I can help you grow YOUR business:

1. Join the Lean Marketing Accelerator

Ready to take action and actually implement? Let me and my team help you build a powerful in-house marketing system that drives consistent leads, customers and revenue in your business. Find out more HERE.

2. Get Personal Help With A FREE Marketing Audit

Want a second opinion on your marketing? Hop on a FREE marketing audit with an expert from my team. They'll diagnose the lowest-hanging fruit in your business and give you a marketing roadmap to implement in your business. Book your marketing audit HERE.

3. Subscribe to The Lean Marketing Podcast

Stay ahead with the latest conversations on marketing and business. Join me and your favorite experts and thought leaders for actionable insights to level up and grow your business. Tune in to the Lean Marketing Podcast HERE.

Hey,

I have a (slightly embarrassing) confession:

I'm a sucker for makeover shows.

They're an entrepreneur's cat nip...especially for someone who helps businesses scale for a living.

We start by meeting someone in crisis—burnt out, overwhelmed, on the brink. Maybe it's a failing restaurant, a chaotic home, or someone who hasn't seen the inside of a gym since 2004.

Then, an hour later, we get to the big transformation:

The Michelin-star-level menu. 

The meticulously organized closet. 

The six-pack in all its glory.

Most people tune in for those before & after moments—when all that hard work and sacrifice pay off in one triumphant reveal.

Me? I love everything in between.

That messy middle when things aren't so picturesque, but our leader powers through to the finish line. 

But in business, that “in-between” can last years.

And no celebrity chef's showing up to fix your business with a camera crew and some profanity-laced tirades.

In marketing, there's no magic makeover.

But there is one way to rig the game in your favor:

Building marketing systems.

That's how you create consistent, repeatable wins...the kind that lead to those makeovers worthy of a streaming service.

If you're doing marketing in fits and starts—launching random campaigns, copying competitors, guessing what works—you're not alone. But you're also not building anything that lasts.

Here’s one thing you can do today to start building a system:
Commit to a single repeatable marketing activity—then systemize it.
That could be:

• Sending one value-packed email every Thursday

• Publishing one lead-generating blog post each month

• Running the same evergreen ad campaign—with smarter tweaks every quarter

It doesn’t have to be flashy. It has to be consistent.

Because in marketing, momentum beats brilliance.

Start small. Start boring. Start today.

That’s how you win over and over again.

Curious—what’s the one marketing activity you’ve done consistently that’s actually moved the needle?

Hit reply and let me know. I read every one.

Dedicated to your success,

Allan Dib
Serial Entrepreneur, Rebellious Marketer, #1 Bestselling Author

P.S. I personally read and answer your email replies.

PLUS: Whenever you're ready... here are 3 ways I can help you grow YOUR business:

1. Join the Lean Marketing Accelerator

Ready to take action and actually implement? Let me and my team help you build a powerful in-house marketing system that drives consistent leads, customers and revenue in your business. Find out more HERE.

2. Get Personal Help With A FREE Marketing Audit

Want a second opinion on your marketing? Hop on a FREE marketing audit with an expert from my team. They'll diagnose the lowest-hanging fruit in your business and give you a marketing roadmap to implement in your business. Book your marketing audit HERE.

3. Subscribe to The Lean Marketing Podcast

Stay ahead with the latest conversations on marketing and business. Join me and your favorite experts and thought leaders for actionable insights to level up and grow your business. Tune in to the Lean Marketing Podcast HERE.

Hey,

When my business first hit 7 figures, I felt like I’d finally made it.

Revenue was pouring in. Clients were happy. The team was growing.

But behind the scenes?

I was barely scraping by.

Bank balance: near zero.

Stress level: through the roof.

I was running a rich business. But I felt like a poor man.

Most founders I meet are killing it on paper—but still can’t seem to pay themselves properly, let alone build wealth.

So I’m teaming up with Mike Michalowicz—yes, the Profit First guy—for a live session to help you fix that.

It’s called From Leads to Legacy: How to Grow a Business That Builds Personal Wealth. We’re going live Wednesday, July 9 at 6 p.m. EDT / 3 p.m. PDT / 8 a.m. AEST (July 10).

[Click here to save your seat]

Here’s what we’ll break down:

• The #1 reason founders stay broke—even with solid revenue
• The 6-account system Mike uses to create lasting wealth
• How to build a business that funds your life—not just your payroll

This is about turning income into a system that funds your life...not just your business.

If you’ve ever felt like “I should be further ahead by now,” this session is for you.

[Register now — it’s one click]

Let’s stop building businesses that bleed us dry—

And start building ones that build our wealth.

See you there,

Allan Dib
Serial Entrepreneur, Rebellious Marketer, #1 Bestselling Author

P.S. I personally read and answer your email replies.

Hey,

Nine years ago, I hit publish on a book I wrote from my kitchen table.

That’s when everything changed...

I had no list. No big-name blurbs. No publisher backing me.

Just a smaller house, slightly more belly, and a strong opinion about how small business owners were being taught marketing completely backwards.

That book? The 1-Page Marketing Plan.

Fast forward about a decade and the book’s helped over 1 million entrepreneurs build smarter marketing systems and scale without chaos.

My life has changed quite a bit since then...but the world of marketing?

That’s barely recognizable.

• In 2016, TikTok didn’t exist. Now it’s teaching 22-year-olds how to outmarket the pros.
  
  
• AI was something startups pitched—now it’s pitching you ideas (like the concept for this email.)
  
  
• YouTube was for cat videos. Now it’s a lead gen machine.
  
  
• The hottest trend was ‘growth hacks.’ Now it’s brand, trust, and staying power.
  
  
• “Online business” sounded shady. Now your Uber driver runs three.
  
  
• You couldn’t run ads with “free” in the copy. (Okay fine… that one hasn’t changed.)

Long story short:

The world’s evolved fast. But marketing fundamentals haven’t.

If your message isn’t clear, your leads won’t convert.

If your offer’s weak, your funnel won’t fix it.

If you’re the system, you can’t scale.

The ones who win in 2025?

They’re doing the same things I wrote about back in 2016.

They have a real strategy—built around clear positioning, the right audience, and systems that convert cold traffic into raving fans.

So if you're still scratching your head trying to figure out where your marketing went wrong...start with the fundamentals.

If you’ve been trying to piece this together yourself—or you're not sure where things are breaking down—this is the next step.

[Book a Free Lean Marketing Audit]

We’ll look at where you’re stuck, what’s working (and what’s not), and point you toward the right tools, tactics, or systems for your situation.

Here’s what the right strategy has helped founders like you do recently:

— Anthony tripled his email list in a year—and doubled revenue from a single campaign
— Kerry added $45K in revenue with one targeted reactivation email to past customers
— Drew overhauled his customer journey and saw an 800% ROI on Google Ads

They didn’t guess. They didn’t patch it together.

They implemented a real system—and let it scale with them.

Ready to do the same?

[Book Your Audit Here]

Tools change. Algorithms shift. Platforms come and go.

But strategy? That's what lasts.

Dedicated to your success,

Allan Dib
Serial Entrepreneur, Rebellious Marketer, #1 Bestselling Author

P.S. I personally read and answer your email replies.

Hey,

You’ve heard the phrase a million times: 

The customer is always right.

It’s a nice idea. But it’s also completely wrong.

Think of any company that provides a service. If customers always knew what was best for them, they wouldn’t need help.

Plumbing problem? You’re not getting under the house with a wrench and a YouTube tutorial. You call a plumber because they know exactly how to fix the issue.

Health issue? You’re not self-diagnosing based on a Google search (or at least, you shouldn’t be). You go to a doctor because they can separate real symptoms from you definitely have that rare tropical disease you read about online.

Bad haircut? You’re not grabbing kitchen scissors and hoping for the best…unless you want a horrible mistake and photos that live for eternity.

As the saying goes, you don’t know what you don’t know.

In marketing, most businesses have no idea how to create a strategy that supports their vision and helps them scale.

That’s why, as much as we love our clients, we don’t always give them what they ask for. We give them what they need to succeed.  

Which brings me to something we hear often:

We run 13 live marketing clinics every single week in our Accelerator program—13 opportunities to get feedback, work through roadblocks, and implement strategies in real time. Yet, some people ask for recordings instead of showing up.

"Can I get a recording of the clinic?"

No. And here’s why:

Knowing without doing = zero progress.

If you can’t make time for one live clinic, what makes you think you’ll find time to watch a recording?

Even if you do watch it, what’s actually going to change?

Watching is passive. Doing is what moves the needle.

Success loves speed. The fastest-growing businesses don’t gather more information—they take action and adjust as they go.

That’s why we run live clinics: to help you tackle problems today, not when you get around to watching a replay.

Because success doesn’t come from knowing. It comes from doing.

But what if I just want to learn?

Learning is important. But there’s a key difference between learning and overconsumption.

You don’t succeed by being stuck in perpetual learning mode. Knowledge is only valuable when it’s put into action.

Too many people get caught up in watching videos, reading books, and taking courses, thinking they need more information before they can act. But information without action is just clutter.

If you’re stuck in analysis paralysis, here’s your next step:

1. Pick one thing you’ve learned and implement it today.
2. Test your assumptions and see what works.
3. Adjust as you go, based on results.

If you’re ready to stop consuming and start implementing, we offer a free marketing audit to help you create a clear path forward and accelerate your growth. You'll leave with clear, actionable strategies to implement and move your business forward.

Click here to schedule your free audit

Because doing is what actually drives results.

So here’s the real question:

Are you going to keep watching from the sidelines, or are you going to get in the game?

Dedicated to your success,

Allan Dib
Serial Entrepreneur, Rebellious Marketer, #1 Bestselling Author

P.S. I personally read and answer your email replies.

PLUS: Whenever you're ready... here are 3 ways I can help you grow YOUR business:

1. Join the Lean Marketing Accelerator

Ready to take action and actually implement? Let me and my team help you build a powerful in-house marketing system that drives consistent leads, customers and revenue in your business. Find out more HERE.

2. Get Personal Help With A FREE Marketing Audit

Want a second opinion on your marketing? Hop on a FREE marketing audit with an expert from my team. They'll diagnose the lowest-hanging fruit in your business and give you a marketing roadmap to implement in your business. Book your marketing audit HERE.

3. Subscribe to The Lean Marketing Podcast

Stay ahead with the latest conversations on marketing and business. Join me and your favorite experts and thought leaders for actionable insights to level up and grow your business. Tune in to the Lean Marketing Podcast HERE.

Hey,

I still remember the first time I entered the 7-figure club.

Reaching one million in revenue was a huge milestone for my business.

I thought I would feel a sense of accomplishment, like I had crossed some imaginary threshold to legitimacy. Instead, I felt…empty.

There was no celebratory champagne or self-congratulatory pats on the back—just a looming sense of burnout and pondering to myself “what’s next?”

There’s a scene from Succession that’s stuck with me.

Cousin Greg —awkward, earnest, slightly confused as always—is talking about the $5 million inheritance he’s expecting.

He’s excited. Thinks he’s golden.

Connor and Tom look at him like he just said he found a nickel on the sidewalk.

Connor: You can't do anything with five, Greg. Five's a nightmare.

Greg: Is it?

Connor: Oh, yeah. Can't retire. Not worth it to work. Oh, yes, five will drive you un poco loco, my fine feathered friend.

Tom: The poorest rich person in America. The world's tallest dwarf.

Connor: The weakest strong man at the circus.

Funny. Brutal. And painfully accurate—especially if you’ve ever run a 7-figure business.

Because while only about 9 percent of businesses ever join that exclusive club…

Running a million dollar business doesn’t always feel like success.

You’re still putting out fires, patching broken systems, and too deep in the day-to-day to think—let alone scale.

In fact, less than 1% of businesses ever make that leap to 8 figures.

Like Cousin Greg, they’re stuck in that dead zone:

• Too successful to walk away.
• Too stuck to scale.
• Just “successful enough” to drive you un poco loco.

The reason why 99% of businesses never reach the next level?

8-figure businesses don't run on sheer willpower.

If you want to scale without burning out, you need a real SYSTEM—a predictable, repeatable marketing machine that builds momentum without you carrying it on your back.

A system that…

• Keeps leads flowing even when you're offline.
• Sells consistently without you in the room.
• Gives you crystal-clear clarity on what's working—and what to do to hit that next level.

This is the exact framework we help founders implement inside The Lean Marketing Accelerator.

I've lived this journey myself, scaling from zero after years of costly mistakes and relentless learning. And I've guided thousands of ambitious business owners to get unstuck and finally achieve true, sustainable growth.

Now it’s your turn.

Ready to start building a business that works for you?

[Schedule Your Strategic Accelerator Session Now]

We'll dive into your business, pinpoint your current challenges and goals, and determine whether The Accelerator is the right program to help you take the leap.

You'll leave with a clearer understanding of your path forward, and how our program can support it.

Because you didn't come this far to stay stuck. You came to dominate.

Dedicated to your success,

Allan Dib
Serial Entrepreneur, Rebellious Marketer, #1 Bestselling Author

P.S. I personally read and answer your email replies.

PLUS: Whenever you're ready... here are 3 ways I can help you grow YOUR business:

1. Join the Lean Marketing Accelerator

Ready to take action and actually implement? Let me and my team help you build a powerful in-house marketing system that drives consistent leads, customers and revenue in your business. Find out more HERE.

2. Get Personal Help With A FREE Marketing Audit

Want a second opinion on your marketing? Hop on a FREE marketing audit with an expert from my team. They'll diagnose the lowest-hanging fruit in your business and give you a marketing roadmap to implement in your business. Book your marketing audit HERE.

3. Subscribe to The Lean Marketing Podcast

Stay ahead with the latest conversations on marketing and business. Join me and your favorite experts and thought leaders for actionable insights to level up and grow your business. Tune in to the Lean Marketing Podcast HERE.

Hey,

Ever watch rugby? I love it.

The build-up before a big match. The intensity on the field. The sheer physicality of the game.

But this week, as I sat down to watch my favorite team play, I realized something…beyond the tackles and the strategy, there’s a lesson in every game.

You’ve got cheerleaders and champions.

One stands on the sidelines, waving pom-poms, shouting encouragement, and telling everyone they’re doing great—whether they are or not.

The other? They’re in the trenches. Pushing their team to greatness. Holding them accountable. Demanding more, even when it’s uncomfortable.

And in business, the difference between the two is everything.

Early in my career, I had plenty of cheerleaders. Friends, family, even colleagues who told me I was doing great—whether or not I actually was. It felt good, sure. But it wasn’t helping me get where I wanted to go.

The real turning point? Surrounding myself with champions.

People who challenged my thinking, called me out on my excuses, and refused to let me settle.

That shift led me to my greatest achievements, building and scaling multi-seven-figure businesses and writing two international bestsellers.

None of that happened because someone stood on the sidelines telling me I was doing great.

That’s why we don’t just hand our clients a strategy and wish them luck, cheering them on from the sidelines. We act as your champions. 

• Challenging you when you’re playing small  
• Holding you accountable to the goals you set
• Asking the hard questions when something isn’t working

Our Client Success Manager, Sarah, is relentless in keeping clients on track. Our team of advisors and experts work alongside you, not just to teach, but to make sure you execute.

Because the truth is, everyone says they want success—until they realize what it actually takes.

You have to be willing to be challenged.  You have to be willing to hear when you’re wrong.  You have to be willing to push beyond where you’d normally stop.

That’s the difference between the people who stay stuck and the people who build something truly great.

So, here’s your challenge:

1. Audit your circle. Who’s pushing you? Who’s just clapping from the sidelines?

2. Expand your network. Surround yourself with people who demand your best.

3. Get comfortable being uncomfortable. That’s where real growth happens.  

Cheerleaders make you feel good. Champions make you better.

Which one do you want in your corner?  

Dedicated to your success,

Allan Dib
Serial Entrepreneur, Rebellious Marketer, #1 Bestselling Author

P.S. I personally read and answer your email replies.

PLUS: Whenever you're ready... here are 3 ways I can help you grow YOUR business:

1. Join the Lean Marketing Accelerator

Ready to take action and actually implement? Let me and my team help you build a powerful in-house marketing system that drives consistent leads, customers and revenue in your business. Find out more HERE.

2. Get Personal Help With A FREE Marketing Audit

Want a second opinion on your marketing? Hop on a FREE marketing audit with an expert from my team. They'll diagnose the lowest-hanging fruit in your business and give you a marketing roadmap to implement in your business. Book your marketing audit HERE.

3. Subscribe to The Lean Marketing Podcast

Stay ahead with the latest conversations on marketing and business. Join me and your favorite experts and thought leaders for actionable insights to level up and grow your business. Tune in to the Lean Marketing Podcast HERE.

By tomorrow, you could be attracting better leads.

Not tire-kickers. Not time-wasters.

Just real, qualified buyers—ready to work with you.

If that sounds good, don’t miss a free 60-minute training with Daniel Priestley & me:

Get Better Leads. Get Better Clients.

Tomorrow, Wednesday, June 11th @ 1 PM PDT / 4 PM EDT / 9 PM BST (UK)

[Reserve your spot now]

Daniel's the founder of Dent Global and ScoreApp, used by 5,000+ companies to generate and qualify leads. He’s also the author of six business books—including Key Person of Influence and Oversubscribed.

And in this live session, we’ll show you how to:

• Create a lead magnet that filters for top-tier clients
• Stop wasting time on people who’ll never buy
• Use one powerful tool to turn cold traffic into warm, qualified leads

If you’re serious about scaling without burning out on bad leads, this is for you.

[Save your seat]

See you tomorrow,

Allan Dib
Serial Entrepreneur, Rebellious Marketer, #1 Bestselling Author

P.S. Can’t make it live? Register anyway and we’ll send you the replay.

Hey,

One of the best decisions I ever made was building a remote team.

No pointless meetings. No micromanagement. No wasted hours commuting just to sit in a cubicle.

The corporate world is obsessed with butts in seats, and the headlines are full of big companies dragging employees back to the office.

Remote work is painted as a lazy-free-for-all—workers lounging in pajamas, binge-watching Netflix, and “working” between naps. That’s nonsense.

Good employees don’t need a babysitter. In fact, the best ones thrive with freedom.

A big part of my success has been hiring the best talent—not just the closest talent.

When you hire remotely, you’re not limited to whoever happens to live within a 30-minute drive. You get access to the best people, period.

And the best people? They want to work for companies that trust them to deliver results—not ones that measure productivity by hours in a chair.

So, despite what big corporations want you to believe, the strongest teams aren’t caged. They’re free-range.

But here’s the questions I hear most:  

How do you trust remote employees? How do you monitor them? And how do you make sure they’re actually working?

Here’s the short answer: You don’t “manage” remote workers. You hire A-players and track what actually matters.

A-players don’t need constant oversight. They’re self-motivated, driven by results, and excel when given the freedom to own their work.

When you have the right people in place, your job shifts from managing them to creating the conditions that allow them to thrive.

So, if you want to build a high-performing remote team, here are the key steps to take:

1. Hire for attitude, not just skills.
   Technical skills can be taught, but a proactive, hungry attitude can’t. A-players don’t need micromanagement—they own their work.
2. Focus on one mission-critical priority.
   Give your team multiple priorities, and they’ll focus on the easiest one. Instead, give them one standout goal that, if hit, makes everything else fall into place.
3. Measure the right things.
   Bad metrics lead to bad results. Track what’s easy to measure, hard to game, and tied directly to business impact.

Dedicated to your success,

Allan Dib
Serial Entrepreneur, Rebellious Marketer, #1 Bestselling Author

P.S. I personally read and answer your email replies.

PLUS: Whenever you're ready... here are 3 ways I can help you grow YOUR business:

1. Join the Lean Marketing Accelerator

Ready to take action and actually implement? Let me and my team help you build a powerful in-house marketing system that drives consistent leads, customers and revenue in your business. Find out more HERE.

2. Get Personal Help With A FREE Marketing Audit

Want a second opinion on your marketing? Hop on a FREE marketing audit with an expert from my team. They'll diagnose the lowest-hanging fruit in your business and give you a marketing roadmap to implement in your business. Book your marketing audit HERE.

3. Subscribe to The Lean Marketing Podcast

Stay ahead with the latest conversations on marketing and business. Join me and your favorite experts and thought leaders for actionable insights to level up and grow your business. Tune in to the Lean Marketing Podcast HERE.

If you’ve read The One Page Marketing Plan, you already know:

Most businesses don't have a lead problem.

They have a qualified lead problem.

It's easy to get people to download a checklist or watch a video.

It's much harder to attract buyers—the kind of leads who are qualified, motivated, and ready to buy.

That’s exactly what scorecard marketing expert Daniel Priestley and I will be covering in our upcoming webinar:

Get Better Leads. Get Better Clients.

Date: June 11th, 2025
Time:  1 PM PDT  / 4 PM EDT / 9 PM BST (UK)

[Reserve Your Spot]

Daniel’s someone I’ve admired for years. He’s the founder of Dent Global and ScoreApp—used by over 5,000 businesses worldwide to generate and qualify leads. He’s also the author of six business books, including Key Person of Influence.

Together, Daniel and I have helped thousands of business owners scale using simple tools and systems that automatically attract and qualify top-tier clients.

On the session, we'll show you how to:

• Create a lead magnet that attracts action-takers, not freebie hunters
• Qualify leads before they hit your calendar
• Turn cold traffic into conversations and sales with one powerful tool

If you’re tired of chasing leads that don’t go anywhere, I think you’ll find this really useful.

[Click here to save your spot]

Dedicated to your success,

Allan Dib
Serial Entrepreneur, Rebellious Marketer, #1 Bestselling Author

P.S. I personally read and answer your email replies.

Hey,

Most events are a waste of time.

You’ve been to them. So have I.

Surface-level content. Generic advice. No real takeaway.

That’s exactly why I sent you the invite for something different—our Nashville Mastermind happening August 4–6.

I’m bringing together a sharp, curated group of entrepreneurs doing $1M+ for 3 days of focused strategy, honest conversations, and real progress.

No “rah-rah.” Just what’s actually working — from people in the trenches.

Here’s what you get:

• Direct access to me and Mike Michalowicz — the minds behind The 1-Page Marketing Plan and Profit First, with battle-tested frameworks used by millions of entrepreneurs.
  
  
• Connection with 20+ high-level founders doing $1M+ in revenue, ready to share, challenge, and collaborate.
  
  
• Lean Marketing team on hand to help you sharpen your marketing strategy.
  
  
• Hot seats and private strategy sessions designed around your real challenges
  
  
• Evening dinners and conversations that build genuine, valuable relationships
  
  
• A flexible agenda shaped by your biggest business priorities.
  

We’re filling fast — and keeping it tight on purpose.

If this sounds like your kind of room, check out the full details and apply to join us in Nashville:

[Get the full details & apply here]

Dedicated to your success,

Allan Dib
Serial Entrepreneur, Rebellious Marketer, #1 Bestselling Author

P.S. I personally read and answer your email replies.

Hey,

What’s the number one challenge in this business right now that—if solved—would make the biggest difference?

That’s the question Jack Delosa asks himself daily.

And it's one every founder should steal.

Jack’s built one of Australia’s largest business growth agencies. His clients have generated over $6B in revenue—and he’s been named one of Australia’s richest young entrepreneurs five times by the AFR.

As he puts it: “If I had to summarize a CEO’s job in one word, it’s prioritization.”

We sat down on The Lean Marketing Podcast to unpack how real growth happens—and why most founders are focused on the wrong things.

Here are three takeaways from our conversation:

1. Constraint-to-Constraint Growth
   Business growth is about resolving one bottleneck at a time—whether that’s people, delivery, cash flow, or systems. Focus fully until it's fixed, then tackle the next.
2. You Don’t Need to Be a Guru to Build a Personal Brand
   You just need to be you. People connect more with authenticity than polish or posturing.
3. Simple Systems Scale Better
   Growth isn’t about layering on complexity. It’s about installing simple, repeatable systems that free you up and let your team deliver results without you.

If you’re feeling stuck, stretched, or unclear about where to focus next—don’t miss this one.

Watch the episode now. 

New episodes every Wednesday.

Dedicated to your success,

Allan Dib
Serial Entrepreneur, Rebellious Marketer, #1 Bestselling Author

P.S. I personally read and answer your email replies.

PLUS: Whenever you're ready... here are 3 ways I can help you grow YOUR business:

1. Join the Lean Marketing Accelerator

Ready to take action and actually implement? Let me and my team help you build a powerful in-house marketing system that drives consistent leads, customers and revenue in your business. Find out more HERE.

2. Get Personal Help With A FREE Marketing Audit

Want a second opinion on your marketing? Hop on a FREE marketing audit with an expert from my team. They'll diagnose the lowest-hanging fruit in your business and give you a marketing roadmap to implement in your business. Book your marketing audit HERE.

3. Apply for the Nashville Mastermind (Aug 4–6)

Join me, Mike Michalowicz, and a select group of elite entrepreneurs for an exclusive 3-day mastermind focused on strategy, clarity, and serious growth. For founders doing $1M+ in revenue. Apply for one of the remaining seats HERE.

I rarely talk or think about regrets, if at all. But today, I’m going to share one with you…in the hope that you don’t make the same boneheaded mistake I did.

It was the early 2000s, and I was the founder of a tech startup. Broadband Internet was getting rolled out, and I knew the Internet was going to be huge.

My gut was telling me to move my tech startup to Silicon Valley. There, I’d have better access to capital, the right talent, and, most importantly, an environment where everyone was on the same path. As they say, proximity is power.

I ummed and erred about the decision. There were many reasons not to relocate - I’d be far away from family, tech stocks were severely down, and there were costs I hadn’t planned on. I stayed put.

I justified it to myself in a million different ways, but the truth was I let fear, inertia, and being “sensible” make the decision for me.

And while you can never know how things would have turned out, I strongly suspect that not listening to my gut in this instance cost me hundreds of millions of dollars. I watched startup after startup with almost identical products as mine IPO or exit for billions.

Look, don’t cry for me. I’ve done OK. I still exited that business for more money than I’d ever seen in my life and made investments that have created generational wealth.

Fast forward to today. The same way I knew in the early 2000s that the Internet would be huge is exactly how I feel right now about AI.

Can you feel it?

This time, I’m not making the same mistake. I’m going all in.

While I’m no longer in tech, my team and I have created a plan to TRIPLE our revenue this year without adding any new staff — by leveraging AI. We’re putting a huge amount of time, money, and personnel into AI-enabling our whole business.

The tools and processes we’re implementing are absolutely mind-blowing. This rabbit hole goes deep. Far deeper than just ChatGPT and how to use prompts. It touches every process in your business.

As I said in my book Lean Marketing, “AI won’t take your job or disrupt your business, but someone using AI will.”

AI is making marketing and business faster, easier, and cheaper. If you don’t leverage it, your competitors will. That’s not a scenario you want to find yourself in.

That’s exactly why I hosted a deep-dive webinar on AI & Marketing: What You Need to Know for 2025 (And Beyond).

In it, I cover:

✅ How AI is driving business efficiency, innovation, and growth
✅ The two mindset shifts you need to maximize AI’s impact
✅ The exact AI tools we’re using to streamline marketing, content creation, and decision-making
✅ How to prompt AI for better, more precise outputs (so you don’t waste time on garbage results)
✅ Real-world use cases and strategies you can implement right now

If you missed it, the good news is you can still watch the full recording.

[Watch the AI Webinar Now]

The opportunity with AI is massive—but only if you take action.

In the early 2000s, I had a window of opportunity and snoozed on it. The only question is, will you?

Dedicated to your success,

Allan Dib
Serial Entrepreneur, Rebellious Marketer, #1 Bestselling Author

P.S. I personally read and answer your email replies.

PLUS: Whenever you're ready... here are 3 ways I can help you grow YOUR business:

1. Join the Lean Marketing Accelerator

Ready to take action and actually implement? Let me and my team help you build a powerful in-house marketing system that drives consistent leads, customers and revenue in your business. Find out more HERE.

2. Get Personal Help With A FREE Marketing Audit

Want a second opinion on your marketing? Hop on a FREE marketing audit with an expert from my team. They'll diagnose the lowest-hanging fruit in your business and give you a marketing roadmap to implement in your business. Book your marketing audit HERE.

3. Subscribe to The Lean Marketing Podcast

Stay ahead with the latest conversations on marketing and business. Join me and your favorite experts and thought leaders for actionable insights to level up and grow your business. Tune in to the Lean Marketing Podcast HERE.